Sector
Creative Services
Services
- Video
- Campaign Development
- Social
- Graphic Design
Storyblocks is a subscription-based stock photo and video site. They wanted to raise awareness about the increase in LGBTQ+ BIPOC content in its library. To this end, Storyblocks provided Korn Hynes with clips produced by top black/queer creators and videographers. Using this content, Korn Hynes created an awareness campaign utilizing paid YouTube ads, social media, etc. This evolved into their first Diversity in Video report — a market analysis that helps videographers, content creators and corporations create better, more inclusive video.