Bederson was an award-winning accounting firm with virtually no brand identity. Our job was to get the client’s voice heard above the noise of myriad other accounting firms. Analysis of Bederson’s history, achievements, business offerings, client profiles and standing within the accounting industry led to the creation of a campaign based on the concept, STANDING STRONG. We selected bridge imagery as a metaphor for Bederson’s strength, multidisciplinary model, open communication, and as a symbol for Bederson’s ability to build strong bridges between challenges and solutions.