Own Your Mark!

To trademark a thing is to attempt to make it timeless – and defensible. Trademarks, however, weren’t always around. For millennia, no one truly owned what they made. The Parliament of England passed the first trademark law in 1266 under the reign of Henry III, requiring all bakers to use a distinctive mark for the … Continued

Samsung Invites You To #DoWhatYouCant

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued

What I learned about advertising by teaching it.

Everything has changed. Nothing has changed. Last year, I was asked to teach an advertising course at a local university. I was excited for the chance to share what I know about the business and was also anxious to hearing students’ fresh perspectives. In particular, I was curious about the impact of technology on their … Continued