Korn Hynes Wins Gold

Korn Hynes Advertising has received a Gold Award in the 2019 AVA Digital Video Production – Commercials for Hospitals Category – for the Summit Medical Group’s “Don’t Fight Fair” entry. The AVA Digital Awards are an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media … Continued

A Clear Collaboration

A film is made three times before an audience sees it: first, when it’s written; second, when it’s filmed; and finally, again when it’s edited. A project transforms through each stage. Sometimes, so much so, that it becomes unrecognizable from the initial intent. Not so with our latest commercial for the new Summit Medical Group … Continued

Korn Hynes hits hard with “Don’t Fight Fair”

Korn Hynes is proud to announce the launch of the “Don’t Fight Fair” campaign for Summit Medical Group MD Anderson Cancer Center (SMGMDA). The campaign includes TV, radio, print and OOH.   Summit Medical Group MD Anderson Billboard.   While car brands and cancer care may not seem to have much in common, Korn Hynes … Continued

Clutter Makes Noise

In 1970, Canadian media philosopher Marshall McLuhan wrote of a “big flip taking place in our time.” He described humans caught in a rapid environmental changeover from “the eye to the ear,” suddenly confronted with the problems of living in an “acoustic world” – a world of simultaneous information. In an acoustic world, our ears … Continued

Own Your Mark!

To trademark a thing is to attempt to make it timeless – and defensible. Trademarks, however, weren’t always around. For millennia, no one truly owned what they made. The Parliament of England passed the first trademark law in 1266 under the reign of Henry III, requiring all bakers to use a distinctive mark for the … Continued

When it comes to taglines, “JUST DO IT.”

David Ogilvy, the 20th century King of Pithy, wrote, “You can’t bore people into buying your product.” Wherever there is competition, there will be a need for brands to rise above the noise. Advertising, if nothing else, is the craft of fending off consumer boredom – logos, spokespersons (or spokesducks), and jingles, are all in … Continued

Samsung Invites You To #DoWhatYouCant

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued

What I learned about advertising by teaching it.

Everything has changed. Nothing has changed. Last year, I was asked to teach an advertising course at a local university. I was excited for the chance to share what I know about the business and was also anxious to hearing students’ fresh perspectives. In particular, I was curious about the impact of technology on their … Continued

Mad Men comes to Seton Hall University

  One of the original Mad Men, Bernie Zlotnick (seated), was a guest speaker at John Hynes’ advertising class at Seton Hall University. Bernie worked for Young & Rubicam back in the Mad Men days and was part of the group who inspired the Mad Men TV series. He showed the students some of his … Continued

THE DA VINCI RECODE: The MET’s New Logo

On 01 March 2016, coinciding with the opening of the Met Breuer in the former Whitney Museum on Madison Avenue, The Metropolitan Museum Of Art launched a sweeping change to the museum’s venerable brand identity. In announcing the change in February, the museum’s board described its rationale: Throughout its 146-year history, The Metropolitan Museum of … Continued