When it comes to taglines, “JUST DO IT.”

David Ogilvy, the 20th century King of Pithy, wrote, “You can’t bore people into buying your product.” Wherever there is competition, there will be a need for brands to rise above the noise. Advertising, if nothing else, is the craft of fending off consumer boredom – logos, spokespersons (or spokesducks), and jingles, are all in … Continued

Mad Men comes to Seton Hall University

  One of the original Mad Men, Bernie Zlotnick (seated), was a guest speaker at John Hynes’ advertising class at Seton Hall University. Bernie worked for Young & Rubicam back in the Mad Men days and was part of the group who inspired the Mad Men TV series. He showed the students some of his … Continued