Communications Messaging and Strategy
Case Study #1
Summit Health/MD Anderson Cancer Center
Korn Hynes created the award-winning 2019 awareness campaign announcing the merger between Summit Health, one of the largest physician-owned heath care networks in the U.S. and MD Anderson Cancer Center, the nation's premier cancer center. Korn Hynes developed a media strategy and created an integrated campaign which included TV, radio, print, web, outdoor and transit.
Case Study #2
Sephardic Community Center, Brooklyn, NY.
Korn Hynes rebranded, repositioned and renamed the Sephardic Community Center. The new name, "The Center" was the result of focus group research that provided market insights. Research included testing messages, tag lines and visual approaches. The results led to the development of new Brand messaging, graphic style guide, color palette, templates for communications materials, signage and environmental design to reinforce the new brand message.
Marketing and Communications Campaigns
Case Study #1
Storyblocks
This subscription-based stock photo and video site wanted to raise general awareness and awareness about the increase in LGBTQ+ BIPOC content in its stock library. To this end, Storyblocks provided Korn Hynes with clips produced by top black/queer creators and videographers. Using this content, Korn Hynes created an awareness campaign utilizing paid YouTube ads, social media and print ads.
Case Study #2
Seton Hall
Campaign theme: "Stay Near. Go Far."
SHU conducted research which determined that a robust segment of their potential enrollment market was high-achieving county college students. By virtue of their choice not to attend out-of-state colleges, it was clear that these students' comfort level and/or need was to attend a college near home and close to the opportunities available to them in the New York metro area. Korn Hynes developed positioning and the campaign message "Stay Near. Go Far" for this recruitment campaign. Deliverables included direct, web, out of home and print advertising. The campaign resulted in a 19% increase in applications from the target group.
Graphic Design
Case Study #1
Somerville Alliance
When Somerville NJ wanted to celebrate Pride Month, they asked Korn Hynes to design an outdoor installation that highlighted the local, regional and national LGBQ+ communities. The installation consisted of four walls each approximately 75 feet long and 12 feet high which remained on display for the entire month of June 2021.
Case Study #2
Rutgers University-Newark
The Rutgers-Newark Department of Communications needed marketing materials which would effectively address the concerns and negative perceptions of Newark held by parents and potential students who lived in nearby suburban communities. Korn Hynes strategy was to create tools which could be used for enrollment as well as retention purposes. The materials highlighted the positive aspects of the Newark campus. Collateral material included a full color brochure with a map of the campus and downtown Newark's other notable sites such as the Newark Museum, NJIT, Newark Symphony Hall, etc.
