When most people think of animation, they think of Disney or Pixar. In reality, however, animation isn’t just for major motion pictures. In today’s business, animation is used to communicate concepts and ideas in simple, entertaining and understandable ways. We love to animate – when we’re not watching Toy Story.

Storyblocks, the subscription-based stock photo and video site wanted to raise awareness about the increase in LGBTQ+ BIPOC content in its library. To this end, Storyblocks provided Korn Hynes with clips produced by top black/queer creators and videographers. Using this content, Korn Hynes created an awareness campaign utilizing paid YouTube ads, social media, etc.