Korn Hynes Advertising Receives 2020 Best of Morristown Award

Morristown Award Program Honors Korn Hynes Advertising in the Advertising Agencies Category January 27, 2020 — Korn Hynes Advertising has been selected for the 2020 Best of Morristown Award in the Advertising Agencies category by the Morristown Award Program. Each year, the Morristown Award Program identifies companies that we believe have achieved exceptional marketing success … Continued

An interview with Michael Beirut

What makes a truly great logo? Logos are everywhere. On our phones. On our cars. On our clothes. And whether we realize it or not, they affect us. We become emotionally invested in them. In this insightful interview from Vox with famous graphic designer, Michael Beirut, who created the logos for Verizon, Billboard Magazine, the … Continued

Korn Hynes Wins Gold

Korn Hynes Advertising has received a Gold Award in the 2019 AVA Digital Video Production – Commercials for Hospitals Category – for the Summit Medical Group’s “Don’t Fight Fair” entry. The AVA Digital Awards are an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media … Continued

A Clear Collaboration

A film is made three times before an audience sees it: first, when it’s written; second, when it’s filmed; and finally, again when it’s edited. A project transforms through each stage. Sometimes, so much so, that it becomes unrecognizable from the initial intent. Not so with our latest commercial for the new Summit Medical Group … Continued

Korn Hynes hits hard with “Don’t Fight Fair”

Korn Hynes is proud to announce the launch of the “Don’t Fight Fair” campaign for Summit Medical Group MD Anderson Cancer Center (SMGMDA). The campaign includes TV, radio, print and OOH.   Summit Medical Group MD Anderson Billboard.   While car brands and cancer care may not seem to have much in common, Korn Hynes … Continued

Brand Identity: Walk Your Talk

Never confuse your logo with your identity. A brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers,” according to the American Marketing Association. A brand’s identity, however, is the sum of attributes, values, purpose, strengths, and passions. A brand’s … Continued

Clutter Makes Noise

In 1970, Canadian media philosopher Marshall McLuhan wrote of a “big flip taking place in our time.” He described humans caught in a rapid environmental changeover from “the eye to the ear,” suddenly confronted with the problems of living in an “acoustic world” – a world of simultaneous information. In an acoustic world, our ears … Continued

Own Your Mark!

To trademark a thing is to attempt to make it timeless – and defensible. Trademarks, however, weren’t always around. For millennia, no one truly owned what they made. The Parliament of England passed the first trademark law in 1266 under the reign of Henry III, requiring all bakers to use a distinctive mark for the … Continued

When it comes to taglines, “JUST DO IT.”

David Ogilvy, the 20th century King of Pithy, wrote, “You can’t bore people into buying your product.” Wherever there is competition, there will be a need for brands to rise above the noise. Advertising, if nothing else, is the craft of fending off consumer boredom – logos, spokespersons (or spokesducks), and jingles, are all in … Continued

Samsung Invites You To #DoWhatYouCant

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued