Korn Hynes Advertising has received a Gold Award in the 2019 AVA Digital Video Production – Commercials for Hospitals Category – for the Summit Medical Group’s “Don’t Fight Fair” entry.
The AVA Digital Awards are an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication. There were 2,500 entries from throughout the United States, Canada, and 23 other countries.
While car brands and cancer care may not seem to have much in common, Korn Hynes co-founder John Hynes, leaned on a legendary carmaker’s campaign to inform our strategy for the new Summit Medical Group MD Anderson (SMG MDA) campaign. “We’re taking our cue from ‘Not your father’s Oldsmobile’” he says. “SMG is offering a new generation of cancer care, from diagnosis all the way through treatment.” The “Don’t Fight Fair,” campaign mirrors the “gloves are off” nature of the SMGMDA approach. A course of cancer treatment at SMG not only offers world-class doctors and technology, but also nutrition, wellness, and hands-on navigation to demystify and strengthen a cancer patient’s battle.