An interview with Michael Beirut

What makes a truly great logo?

Logos are everywhere. On our phones. On our cars. On our clothes. And whether we realize it or not, they affect us. We become emotionally invested in them. In this insightful interview from Vox with famous graphic designer, Michael Beirut, who created the logos for Verizon, Billboard Magazine, the Hillary Clinton Campaign and many more, discusses what makes a truly great logo.

Published on Vox YouTube Channel.