Samsung Invites You To #DoWhatYouCant

Samsung’s “Ostrich” commercial is a well-crafted metaphor, aimed squarely at inviting the hesitant, technology-timid consumer to embrace the Next Big Thing in home entertainment technology: Virtual Reality. The genius of the ad lies in its message, one that speaks to a common fear of the imagined isolation of the VR experience, and flips it. Samsung … Continued

What I learned about advertising by teaching it.

Everything has changed. Nothing has changed. Last year, I was asked to teach an advertising course at a local university. I was excited for the chance to share what I know about the business and was also anxious to hearing students’ fresh perspectives. In particular, I was curious about the impact of technology on their … Continued